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Half A Billion Blog Posts Later, Google To Give Blogger A Revamp

March 14th, 2011 03:46 admin Leave a comment Go to comments

Google’s blogging service Blogger has been used for over half a billion blog posts (with over half a trillion words in total) to date, writes product manager Chang Kim on the Blogger Buzz blog.

Those blog posts have been read by 400 million readers across the globe, Kim adds. And according to the video below, 75 percent of traffic comes from outside the United States (the service is available in 50 languages).

Now the product is getting an overhaul, the biggest change being a more modern user interface for both the editor and the dashboard (fi-na-lly), built with Google Web Toolkit.

Google says it will be showcasing the new design of the Blogger back-end at SXSW, as well as a new content discovery feature that lets users find new content to read based on the topics of the blog they’re visiting.

The new UI is shown extensively in the video below as well, in case you’re not in Austin.

Of note: Google says it will unveil more new Blogger features this year.

Let’s call a spade a spade: Blogger has been around for a long time, but has unequivocally been losing mindshare to the likes of Tumblr, WordPress, Posterous and even Facebook and Twitter. Its audience is still enormous, though, so it’s good to see Google hasn’t forgotten its many users around the globe. We’re looking forward to how the service evolves in the course of this year.

And some pictures (from the Blogger Buzz blog post):

Source: Half A Billion Blog Posts Later, Google To Give Blogger A Revamp

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