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5 Video Platforms Vying to Be the YouTube of the Enterprise

March 12th, 2011 03:00 admin Leave a comment Go to comments

Touching Static by Jason Rogers Although enterprise video adoption is slow, several platforms are competing to bring the simple video sharing experience of services like YouTube to business users. Here’s a look at five of them.

Each of these solutions give uses the ability to upload video, encode it, view and share it online and track analytics.

23 Video

23 Video is a Danish startup and one of the newer players in this market. One of its differentiators is price. 23 Video has a single plan: $675 per month for 1TB of bandwidth and $250 a month for each additional TB. Brightcove offers tiered and custom plans. The largest non-custom plan from Brightcove is $499 for 250 GB of bandwidth.


Brightcove started as a YouTube competitor, but changed focus to offer custom embedded video hosting for businesses. Notably, it’s created an HTML5 video player for its services for those watching videos on devices that don’t support Flash. Our previous coverage is here.

Cisco Show and Share

Cisco Show and Share is part of Cisco’s “pervasive video” strategy. Unlike the other platforms listed here, Show and Share is designed specifically to be self-hosted for internal use.  It enables enterprise users to capture video from a variety of sources -including Web cams, Cisco’s Flip cameras and iPhones – and upload it to a central location for editing and sharing.

Although it’s designed for internal use, it has a full range of social features such as commenting, rating and related videos.


Kaltura is the company behind an open source video platform of the same name. It offers its own hosting service, as well as an on-premise version. The free community edition is available here. In addition to video hosting, Kaltura offers a collaborative video editor. Like Brightcove, it has an HTML5 player.

Plugins are available to integrate Kaltura with open source content management systems such as Drupal, MindTouch and WordPress.

Our previous coverage of the company is here and here.


Ooyala is another well established video platform vendor. It was founded in 2007 by ex-Google employees. Ooyala is focused on consumer facing video, and includes an advertising platform. Like many of the others, it offers an HTML5 player. Our previous coverage is here.

Photo by Jason Rogers

Source: 5 Video Platforms Vying to Be the YouTube of the Enterprise

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