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Sony: “Publishers Are Being Held To Ransom By Apple”

February 11th, 2011 02:14 admin Leave a comment Go to comments

There’s much to be said in favor of a successor to iTunes. Not just the application itself, though I’d love to see it disappear, but the whole service. Things move fast, and although Apple moved faster than the music industry, it now finds itself in a distressingly similar, and vulnerable, position. Sony seems to think the iron is hot, and consequently is preparing to strike; SCE CEO Michael Ephraim is quoted by The Age as saying, “Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold.”

Strong words, but can Sony back them up? The future, they believe, is in streaming, and strong competition is already present in the form of established services like Spotify, Rdio, and Grooveshark. Will Sony’s Music Unlimited service, in the middle of a stepped roll-out in Europe, actually form a credible alternative, or will it languish with low subscriber numbers until Sony kills it off in a couple years?

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Source: Sony: “Publishers Are Being Held To Ransom By Apple”

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