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The Optimism Of The Gadget Maker

February 8th, 2011 02:11 admin Leave a comment Go to comments

We are at a strange point at whatever economic upturn we’re experiencing in the world economy. Things aren’t quite “right” yet, many are still out of work, and the general sense is that business spending has flatlined. However, things are looking up. How can you tell? Gadget makers are advertising again.

During the dot-com bust, and more recently during the housing crisis, gadget spending tanked and, as a result, gadgets on the aggregate were boring retreads of the same old stuff – laptops, monitors, tower PCs, and phones. Cast your memory back to 2008 when things were just getting rough. What were the the most popular devices? Netbooks: me-too machines made for the price-conscious consumer. There is nothing aspirational about a $500 6-inch EEE PC.

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