Home > techcrunch > Flash Sales Site Gilt Groupe To Open Traditional Online Retail Store For Men

Flash Sales Site Gilt Groupe To Open Traditional Online Retail Store For Men

November 30th, 2010 11:50 admin Leave a comment Go to comments

Gilt Groupe has made a name for itself, particularly in the United States, for operating a successful flash sales site that offers its members products and experiences at heavily discounted prices for a limited period of time. Now, the company is turning to traditional e-commerce for its next trick.

Gilt this morning announced that it will be debuting a full-price men’s business as a dedicated website in Summer 2011 (to coincide with Pre-Fall 2011 collections).

The company says the new site, the name of which hasn’t been disclosed yet, will offer a selection of men’s apparel, accessories, athletic gear, gadgets, and more. Aside from a “state-of-the-art shopping experience”, the site promises to throw editorial content into the mix.

John Auerbach, currently General Manager of Gilt Groupe’s $100 million+ Gilt MAN business, will be President of the new site. Brooke Cundiff, formerly Director of Men’s Brand management at Gilt rival Rue La La and Associate Divisional Merchandise Manager of Saks Fifth Avenue, will become Divisional Merchandising Manager of the new business. Brian Kalma, formerly head of user experience at Gilt and prior to that head of user experience and web strategy at Zappos, will be in charge of user experience for the new site.

Gilt Groupe says the mixture of brands on the full-price site will be similar to the curated assortment currently available on Gilt MAN, and items will live on the site according to seasonality in contrast to its current flash sales model.

Kevin Ryan, founder and CEO of Gilt Groupe in a statement says the company has already signed up 400,000 male customers and 350 brand partners to date.

Source: Flash Sales Site Gilt Groupe To Open Traditional Online Retail Store For Men

Related Articles:

  1. Gilt Groupe And Gogo To Offer Exclusive In-Flight Deals To WiFi Users
  2. Gilt-ii Turns Flash Sales Site Gilt Into An Auction Marketplace
  3. Vente-Privee And AmEx Team Up To Bring European Flash Sales Site To The U.S.
  4. Gilt Groupe Nabs $138 Million From Softbank, Goldman, Other Investors
  5. Gilt Groupe Acquires Interior Design Community Decorati
blog comments powered by Disqus