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‘Hulu For Magazines’ Relies On Users’ Data

November 12th, 2010 11:12 admin Leave a comment Go to comments

Toe, The writes “In an interesting twist on the free/closed mobile platform debate, Apple’s closed platform appears to be at least nominally on the free side when it comes to magazine distribution. Magazines have always relied on the demographics of their subscribers to sell ad space to companies who would want to reach that demographic. This apparently has been a sticking point between publishers and Apple, because the latter is unwilling to allow its tools to expose the vast wealth of data that can be tapped from a modern mobile device connected to a purchasing account. For that reason, the so-called ‘Hulu for Magazines,’ Next Issue Media, will only be available on Android. Still unanswered: do people even want digital magazines?”

Source: ‘Hulu For Magazines’ Relies On Users’ Data

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