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T-Mobile Rip-Offs An Apple Ad To Rip The iPhone… For Being On AT&T’s Network

November 3rd, 2010 11:28 admin Leave a comment Go to comments

Well this is interesting. And smart.

Obviously, commercials that call-out rivals are nothing new. But a new commercial from T-Mobile that the company put on YouTube yesterday does it in an unconventional way.

Specifically, the commercial is for T-Mobile’s new myTouch 4G device. It’s an Android device that is an iPhone competitor. But rather than rip the iPhone directly, they instead rip the fact that the iPhone 4 is only available on AT&T’s sub-par network. And they do so by making a parody of Apple’s famous “I’m A Mac” commercials.

“Who’s your friend?,” the female myTouch 4G asks. “Oh, it’s the old AT&T network,” the iPhone 4 man replies. The iPhone 4 man is sharply dressed young guy — who happens to have an overweight, bald, lame businessman on his back. He sort of seems like he’s drunk too. Yeah, that would be AT&T.

In other words, T-Mobile is conceding that the iPhone 4 is an attractive device that is sexy to a lot of users. But they’re saying that you shouldn’t buy one because it comes handcuffed to a crappy network.

Of course, it’s looking like this ad will only be applicable for another few weeks. But, we’re now in the all-important holiday buying season. So the ad is a very smart play, even short term.

Or, to think of it another way, “T-Mobile is practically begging to carry the iPhone,” Daring Fireball’s John Gruber writes.

Source: T-Mobile Rip-Offs An Apple Ad To Rip The iPhone… For Being On AT&T’s Network

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  • http://pulse.yahoo.com/_LUKFEU3MXO3MOA6PZLLKP6M3NA Kat

    Smart? S/Smart/Lazy. Stupid T Mobile isn’t even original enough to come up with their own commercial format. If they’re too lazy to think of their own campaign then why should I believe their service is worth my spit? PS the two actors are dopey turnoffs. Neither of their faces are original. T Mobile rips off the Apple ad campaign and then casts a Liv Tyler and Owen Wilson wannabe. There’s NOTHING original about the commercial. And IMHO Liv Tyler is the only one for me – not T Mobile’s vapid, personality-less half wit.


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