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Privacy Option Proposed To Control Behavioral Ads

October 4th, 2010 10:32 admin Leave a comment Go to comments

techinsider sends this quote from Security Week:
“A group of media and marketing trade associations, with support from the Council of Better Business Bureaus, today announced the details of a self-regulatory program designed to give consumers enhanced control over the collection and use of data regarding their Web viewing for online behavioral advertising purposes. The program promotes the use of the ‘Advertising Option Icon’ and accompanying language, to be displayed within or near online advertisements or on Web pages where data is collected and used for behavioral advertising. The Advertising Option Icon indicates a company’s use of online behavioral advertising and adherence to the Principles guiding the program. Similar to a Web site’s privacy policy, consumers will be able to link to a clear disclosure statement regarding the company’s online behavioral advertising data collection and use practices as well as an easy-to-use opt-out option.”

Source: Privacy Option Proposed To Control Behavioral Ads

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