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EA Introduces “Online Pass” To Get In On Used Games Market

May 11th, 2010 05:29 admin Leave a comment Go to comments

EA Sports has unveiled a new feature that they hope will help them get a piece of the lucrative used games market: the Online Pass. Each of their new titles will come with a one-time code that allows access to “premium” content and features. Players who buy the games used can get the same content, but will need to pay $10 for the privilege.
“According to EA, the content can include anything from title updates and downloads to features like online leagues — and even online gameplay and multiplayer modes. … EA will offer 10-day trials of Pass content so that users can see what they would be getting. So far, EA seems to be limiting the premium add-on experiment to its sports portfolio. … The company has apparently gained the support of retailer GameStop, which has been watching with a close eye efforts on the part of publishers to discourage its thriving used games business. According to the retailer, encouraging premium content add-ons still benefits GameStop, since it sells PlayStation Network and Microsoft Points cards. It praised EA’s Online Pass as ‘forward-thinking.’”

Source: EA Introduces “Online Pass” To Get In On Used Games Market

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