Source: Rise of the Online Code Schools
Source: Rise of the Online Code Schools
Source: Instagram Debuts On Android
Where did Facebook’s profits go last year?
Fortune is pointing out that, according to the company’s initial public offering, 8% went to its top five executives. That’s more than most Wall Street firms, including JP Morgan Chase, which only shelled out $79 million to its top five executives.
That is even more remarkable when you consider that the investment bank has 239,831 employees, compared to Facebook’s 3,200.
Facebook isn’t commenting as it waits out a quiet period ahead of its shares hitting the market. But the scrutiny is something the company should get used to: excessive executive compensation is a surefire way to tick off shareholders and would-be shareholders.
As Fortune senior editor Stephen Gandel points out:
“You can make the case that start-ups have to pay out a higher ratio of their bottom line in pay than a big bank would because they don’t make a lot of money. But Facebook isn’t your typical start-up. It’s bottom line is already $1 billion. What’s more, in the year before Google (GOOG) went public back in 2004, the search firm top executives collectively received just $2.2 million in pay. Of course, those guys were set to get a huge payday from IPO, but so is Zuckerberg and Co.”
The chart above was compile by Fortune shows Facebook’s executive compensation as a percentage of profits when compared with similarly-sized companies.
Photo courtesy of ShutterStock.
It’s an attention economy, and the good people at Jones-Dilworth have built a tool that will help you get some. Totem launches today, a free app that helps anyone build a great press page. Whether you’re a giant company, a start-up, or even a solo act, you shouldn’t have to think too hard about a press page. For that matter, neither should I.
A press page is a place for you to put all the info a reporter needs about you, your company, your product and your news. It’s not the whole story; it’s just the colorful details. But you’d be amazed at how hard it is to find that stuff sometimes. Jones-Dilworth has a wealth of experience, it has worked with reporters, and Totem reflects all the right priorities. If you want to make a good impression on the press, this is the way to go.
Free Totem users can build unlimited press pages with all the right info, bios, articles and image resources in all the right places. The pro version costs $99 – a one-time upgrade – and it lets you host Totem at your own domain (press.YourNameHere.com) or embed it as an iframe on your site. Pro users can customize the color and background and remove the Totem branding.
Here’s an example. This is the press page for Totem itself.
The front page includes the basic gist, links to social feeds, and all the video and image resources a reporter will need to grab. There’s a separate page for full team bios. The press contact is always in the upper right corner, because that’s the person a reporter needs to get to quickly if something is wrong or missing.
The right side also features a few feeds to keep things fresh, such as company press releases and featured blog posts. It also has a ticker of recent articles, which can be viewed in full on the articles page.
The back end of Totem lets moderators input stories there, but there’s also a browser bookmarklet that lets you add new articles with one click as you find them online.
Have you noticed those nice rows of publication logos at the bottom of start-ups’ websites highlighting good coverage? Totem lets you easily create one of those and embed it on your site, linking to these articles.
Business depends upon good storytelling. The press (yours truly) is the filter through which the stories get to the public. If you want to tell the public your story, you have to get through us. But lest this sound self-important, let me tell you, we’re lazy, frantic people. If you can make that story easier for us, we’re much more likely to tell it.
I saw the Totem-built press page for Parse.ly before I knew what it was, and believe me, I noticed it. I spend so much time in Google Image Search looking for the least-crappy logo I can find. This time, there was just one link, and there I found everything I needed laid out exactly where I wanted it. If your boss needs more evidence that this is really worth doing for reporters, this is me saying, “Yes.”
Check out Totem at totemapp.com.
Source: How To Get My Attention
Google has resorted to gamification to drive interest in its location services. It posted a YouTube video last week promoting a Google Maps-powered game coming to Google+ Games in February. It involves rolling a ball around a cube covered with 3D Google maps. Players apparently get extra points for hitting Zagat-rated businesses, promoting Google’s acquisition of the review publisher last year.
“Play your world, like never before,” is the promotion’s slogan. It ends with a link to Google’s new Start Here page for Google Maps, which offers a detailed walkthrough of the service. This gives Google a chance to show off all the new features of Maps, such as interior mapping and crowd-sourced map-making. If Facebook’s history is any indication, one surefire way to drive social network eyeballs to something is to turn it into a game.
Google’s first integration of Maps into Google+ came last September with the sharing of live maps and directions on G+. The game is more of an obvious promotional effort. The intersection of mobile, social and location services is Google’s next big thing, and dedicated competitors like Foursquare are iterating quickly.
As an ad company, Google wants to control the end-to-end search for local places and businesses. That’s why it’s pushing its Google Places recommendations into Maps despite formidable, focused competitors in the space like Foursquare and Yelp. The next frontier is mapping inside locations, which Bing has worked on, as well as other single-minded start-ups.
The acquisition of Zagat gave Google a wealth of premium content to complement user-generated Google Places reviews. Google+ and personalized search are becoming Google’s key signals for generating recommendations to users, but it won’t hold a candle to Foursquare‘s recommendation power until it’s widely adopted. Zagat reviews will give Google Places a bit of a boost, and they’re prominently displayed in this game-based promotion.
Do you play games on your social networks?