Posts Tagged ‘social networking sites’

Is There A Future For Social TV?

December 9th, 2011 12:40 admin View Comments

connected-tv-association-logo.jpgPeople today are sharing to social networks while they’re watching TV. They’re communicating with friends in real time (chatting, IM, tweeting) an asynchronously (commenting and posting). A new report from Ooyala predicts that these social elements become a part of the content itself, appearing inside video players, in apps or on second screens such as tablets or smartphones. This vision for the future of social TV focuses mostlhy on sharing and discovering while watching. How does this vision differ for viewers and publishers?

Social TV is about sharing. A study published in January by Yahoo’s advertising division found that 86% of people use the Internet on their mobile devices. Of those numbers, 40% are using social networking sites, 33% are using mobile apps and 37% are browsing the Internet.


In the land of social TV sharing, people are communicating with friends in real-time (chatting, IM, tweeting) while they comment on the content they’re watching. Eventually there may be a synchronization of sharing with video, which means users will be able to comment specifically on what they’re watching when they’re watching, check in to content and invite others to do the same, actually affect the outcome of a show as if it’s a “Name Your Own Adventure” story, earn badges and other social rewards that revolve around the show and in fact build a new social network completely focused around content interests.

With the new YouTube re-design and the idea that YouTube may produce its own content, video and social just got one step closer to each other.

Social TV is about discovery. The report also mentions discovery as a major reason for why people use social networks. The StumbleUpon and Twitter redesigns make clear that the user interface of social is becoming more about discovery.

In the age of social discovery, users will be able to request recommendations based on their social graph (think Facebook, especially) or specific social circles on networks like Google+. Social TV will be curated by you and your friends. Of course, this runs into the wrong idea of conflating the social graph with the interest graph. You and your friends do not necessarily share the same interests, though you may share the same social graph. This aspect of social TV will need more tweaking if it is truly going to work – it cannot assume that people who are friends share all of the same interests.

For publishers, the idea of social TV is stellar. If it works, it would make finding target audiences that much easier. Everything is based around the social graph. And with targeted program comes more highly targeted advertising, like users are already seeing on Facebook.

The second screen trend, which we cited back in July, relies on users watching TV while concurrently using a tablet or smartphone. Twitter has embraced its social role in TV, making it a natural place to go if you want to post thoughts and feedback about something you’re watching.

Rumors have circulated about Apple jumping into the social TV game in a big way by launching an HDTV set next year.

Source: Is There A Future For Social TV?

Infographic: 7 Companies Who Made Major Pivots in Strategy

December 6th, 2011 12:30 admin View Comments

PivotCon infographic - thumbnailFrom the folks who brought you the Pivot Conference and Hasai Marketing comes an infographic that tells the story of 7 companies that, you guessed it, made significant pivots in strategy to successful ends. Included are gaming companies, social networking sites and group buying pioneers.

From instagram’s departure from a check-in model (ala Foursquare), to YouTube’s online video dating histories, this infographic should remind you that no matter what you are building, be ready to change directions if necessary.

PivotCon infographic

Source: Infographic: 7 Companies Who Made Major Pivots in Strategy

Europe’s Largest IT Company To Ban Internal Email

November 29th, 2011 11:07 admin View Comments


Hugh Pickens writes writes “Thierry Breton, CEO of Atos, Europe’s Largest IT Company, wants a ‘zero email’ policy to be in place in 18 months, arguing that only 10 per cent of the 200 electronic messages his employees receive per day on average turn out to be useful, and that staff spend between 5-20 hours handling emails every week. ‘The email is no longer the appropriate (communication) tool,’ says Breton. ‘The deluge of information will be one of the most important problems a company will have to face (in the future). It is time to think differently.’ Instead Breton wants staff at Atos to use chat-type collaborative services inspired by social networking sites like Facebook or Twitter as surveys show that the younger generation have already all but scrapped email, with only 11 per cent of 11 to 19 year-olds using it. For his part Breton hasn’t sent a work email in three years. ‘If people want to talk to me, they can come and visit me, call or send me a text message. Emails cannot replace the spoken word.’”

Source: Europe’s Largest IT Company To Ban Internal Email

67% of Online Adults Use Social Media To Stay In Touch With Friends

November 15th, 2011 11:45 admin View Comments

pew-internet-150x150.pngIn a new study released today, Pew Internet Research found that 66 percent of American adults online use Facebook, Twitter, MySpace and LinkedIn. They cite staying in touch with family and friends as one of the major reasons for using these sites. Seventy-one percent of the younger demographic, ages 18-29, cites staying in touch with current friends as a major reason for using social networks. Fifty-five percent of users ages 30-49 are on social networking sites to connect with old friends they’d lost touch with.



Even though hobbies and interest fan pages proliferate on Facebook, only 14% of users say that they go on social media sites to connect around a shared hobby or interest. Only nine percent of users say making new friends is a key reason for joining social media. Reading comments by public figures and finding partners is a big reason for only five percent and three percent of users, respectively. Middle-aged and older adults tend to use social media more for connecting around a hobby or interest. Sixteen percent of 30-49-year-olds and 18 percent of 50-64-year-olds use social media for connecting around a hobby or interest versus only 10 percent of 18-29-year-olds.

Gender plays a key role in this study, which reveals that women are more likely than men to cite family connections (72 percent vs. 55 percent) and friends (70 percent vs. 63 percent) as major reasons for using social media sites. Men are more likely to use social media to connect around a hobby or interest, with 56 percent citing it as a major reason for using social media versus only 44 percent of female users. Twelve percent of men are more likely to use social media for meeting new friends.

Of all social media users, Twitter users are the most interested in connecting with public figures. One in 10 Twitter users (11%) say that reading comments by politicians, celebs or athletes is a major reason for using social networks.

Social media does not play a major role in helping people find potential partners–more than eight in 10 (84%) do not use social media for this reason.

Source: 67% of Online Adults Use Social Media To Stay In Touch With Friends

Judge Makes Divorcing Couple Swap Facebook Passwords

November 12th, 2011 11:45 admin View Comments


PolygamousRanchKid writes with news of a recent court order during divorce proceedings: both parties must give their social networking passwords to the other, so that each side can snoop for evidence. From the article: “Everyone knows that evidence from social networking sites comes in handy for lawsuits and divorces. Attorneys usually get that material by visiting someone’s page or asking that they turn over evidence from their page, not by signing into their accounts. But judges are sometimes forcing litigants to hand over the passwords to their Facebook accounts. Should they be? What was the reason behind the court-authorized hacking in the Gallion case? … While all may be ‘fair’ in love and war (and personal injuries), password exchanges like this are not kosher according to Facebook’s terms of service. I wonder if Judge Shluger is aware that his order violates Facebook’s TOS, which require that users not hand over their passwords to anyone else. Shluger did, at least, try to limit the privacy invasiveness of his order by telling the parties not to prank each other. ‘Neither party shall visit the website of the other’s social network and post messages purporting to be the other,’ he included in the order.”

Source: Judge Makes Divorcing Couple Swap Facebook Passwords

Mexican Cartel Beheads Another Blogger

November 11th, 2011 11:55 admin View Comments


sanzibar writes “The Zeta’s killed and beheaded an Internet blogger Wednesday in Nuevo Laredo, the fourth slaying in the city involving people associated with social media sites since early September. ‘”This happened to me for not understanding that I shouldn’t report on the social networks,” advised a note left before dawn with the man’s body at a key intersection in the city’s wealthier neighborhood. The victim, identified on social networking sites only by his nickname — Rascatripas or Belly Scratcher — reportedly helped moderate a site called En Vivo that posted news of shootouts and other activities of the Zetas, the narcotics and extortion gang that all but controls the city.’”

Source: Mexican Cartel Beheads Another Blogger

Teens Don’t Live in Public on Social Media Sites

November 10th, 2011 11:20 admin View Comments

pew-internet-150x150.pngSixty-two percent of teens set their profiles to private (friends only) on social media sites, according to results from a recent study by Pew Internet entitled “Teens, kindness and cruelty on social networking sites.” Nineteen percent set their profiles to partially private, and 17% leave their profiles completely public.

Teens with public profiles tend to have had negative experiences on social media sites.
They are nearly twice as likely as those who didn’t have a bad experience to say that their profile was public (23% vs. 12%).


Girls using social media are more likely than boys to say they have restricted their profile to friends only. Of boys, 21% have a profile that’s set to public, compared to 12% of girls.

Teens with partially private profiles say that they do not take additional steps to limit what certain friends can and cannot see, with 84% showing the same thing to all their friends. Only 15% limit which friends can see what.

This does not account for the often elusive variety of privacy settings on Facebook, which include basic information (username, gender, profile picture), additional information (networks, likes, activities and interests) and restrictions on individual posts, photos and other content. Pew’s findings suggest that teens are less likely to pay close attention to these site specificities.

Facebook’s privacy settings have a history of changing without much notice. In December 2009, Facebook made users’ name, profile picture, gender, current city, networks, Friends List, and all the pages they subscribed to automatically public. Zuck said the age of privacy was over. All status updates became default public, but users could manually change that setting. In May 2010, Facebook rolled back a bit, allowing users to hide their friends list and their list of interest pages from public view. Users can now customize their default privacy settings with options for public, friends-only, or custom to specific lists. Then Facebook quietly began offering “hide” options for news feed updates. In August 2011, Facebook began offering status updates to specific groups or people. Of course, with frictionless sharing of music and news on Facebook now, and the eventual rollout of Timeline, privacy will surely shift again. Already users are seeing a bevy of information in the news ticker, including those minute details (so-and-so commented on someone’s photo, X is listening to Radiohead on Spotify), that used to appear in the “recent news” portion of the old Facebook News Feed.

The 2011 Teens and Digital Citizenship Survey was sponsored by Pew Research Center’s Internet and American Life Project. The national representative sample included 799 teens ages 12-17 years old. The study also conducted seven focus groups in January and February 2011 with Washington DC metro area teens between the ages of 12 and 19. Fifty-seven youth participated, and the groups were balanced for gender and crossed the socio-economic and family structure spectrum. All teens had a cell phone or computer. Black youth were over-represented.

Source: Teens Don’t Live in Public on Social Media Sites

Vint Cerf: Media Tagging Can Be Disconcerting

October 13th, 2011 10:37 admin View Comments


coondoggie writes “Cerf says he profoundly feels the advent of cameras everywhere and the ability to post video and photos online can be hugely disconcerting. He recounts how he stepped once off a helicopter for a meeting in Brazil and minutes later was informed a video of himself doing that had been posted to YouTube, something he found to be a discomforting experience. He says getting constant notes about being ‘tagged’ in online photos from social networking sites such as Facebook still remains a bit of a jolt.”

Source: Vint Cerf: Media Tagging Can Be Disconcerting

UK Man Jailed For Being a Jerk On the Internet

September 13th, 2011 09:25 admin View Comments

The Courts

Xest writes “A man in the UK has been jailed for 18 weeks for ‘trolling,’ and has also been given an order banning him from using social networking sites for five years. 25-year-old Sean Duffy mocked a dead teenager who had jumped in front a train by posting offensive remarks on a page dedicated to her memory, and creating a YouTube parody of Thomas the Tank with the deceased girl’s face in place of Thomas. Is it about time trolling to this extent saw this kind of punishment, or is this punishment simply too harsh for someone who perhaps didn’t realize how seriously his actions would be taken by the authorities?” Coverage from the Guardian explains that Duffy pleaded guilty to “two counts of sending malicious communications,” and added that he must tell police about any phones he buys that can provide internet access.

Source: UK Man Jailed For Being a Jerk On the Internet

‘Superpoke’ To Be No More, Thanks To Google

August 28th, 2011 08:28 admin View Comments


angry tapir writes “Apparently the age of ‘superpoking’ social network friends and throwing sheep at them is coming to a close. Google plans to shut down the social applications developed by Slide, a company it acquired a year ago for US$182 million. Slide products include SuperPoke, and photo management and decorating tools like Slideshow and FunPix. Slide’s applications like Slideshow were very popular on MySpace during its heyday, and found success on other social networking sites, including Facebook, where the sheep-throwing feature of SuperPoke caught on, entertaining and annoying many.”

Source: ‘Superpoke’ To Be No More, Thanks To Google