PopCap is offering Bejeweled 2 + Blitz for free until Sunday morning as part of the FreeAppADay promotion.
Bejeweled 2 + Blitz has been one of the most popular matching games and top paid apps in the App Store.
Interestingly, if you look at the App Activity of Bejeweled 2 + Blitx on App Shopper, it looks like PopCap first released the iPhone game for $9.99 on August 27th 2008 (a month after the App Store was launched). But since then PopCap has dropped the price all the way down to $0.99 by November 2010 and startedÂ offering in-app purchase for a package of coins.
With Bejeweled 2 + Blitz for the iPhone and iPod Touch, you can also play with your friends on Facebook andÂ Â and compete with them in the weekly Bejeweled Blitz tournament.
So don’t miss out on this opportunity and download the app while it is free from the App Store using this iTunes linkÂ and don’t forget to tell your friends.
Following up on our story earlier this evening that PopCap Games is in the process of being acquired for a sum of over $1 billion — we’ve now heard from two sources that the buyer is Electronic Arts.
The high price of the deal ($1+ billion) means that this would be a huge bet for EA — we’re talking over 13% of the company’s market cap. But we’re hearing that this is a Hail Mary pass from EA to break into mobile and social gaming — areas where the company hasn’t done nearly as well as it has in the console arena.
Possible logic behind the deal: Electronic Arts has some successful franchises that cater to casual users (including The Sims), but many of its successful properties appeal to the hardcore crowd. This is problematic on mobile, where iOS’s top grossing apps are dominated by Angry Birds, Zynga, Pocket Gems, and other casual games. PopCap could help with that — their arsenal of games includes Bejeweled and Plants vs Zombies, each of which is a powerhouse in mobile and casual gaming.
We’ll continue to provide updates to the story as we hear more.
Source: Sources: PopCap Buyer Is EA
Huge news in the gaming world: PopCap Games, the company behind such hits as Plants vs Zombies and Bejeweled, is in the process of being acquired — and we’re hearing from multiple sources that the price is over $1 billion.
The question now is who the buyer is. The obvious possibility is Zynga, which has made a string of game-related acquisitions over the last year. But we’re hearing they’re out. Our sources say that Zynga did indeed kick the tires hard on a potential acquisition, but it looks like the company couldn’t get comfortable with the price PopCap was asking for.
Popcap’s revenues are in the range of $100-150 million, we hear — and a price of over $1 billion would have put the deal at a possible 10x multiple, which may have been too rich for Zynga’s blood. So who else could it be?
We’ve heard that it might be videogaming powerhouse Electronic Arts, though the acquisition would be a very large one for the company (EA’s market cap is $7.49 billion). That said, it wouldn’t be EA’s first big bet on a hot gaming startup: they acquired Playfish in 2009 for up to $400 million after earnouts.
Another possibility would be a company in Asia that’s looking to break into the stateside gaming market, similar to the idea behind DeNA’s $300 million+ acquisition of ngmoco last October. One candidate is massive Chinese company Tencent, which has a market cap of $383.41 billion (and some games of their own). But there are other possibilities that would fit that profile as well — we’ll keep digging.
PopCap was previously rumored to be exploring a possible IPO later this year. The company raised $22.5 million in October 2009.
An anonymous reader writes “A California steel contractor spent 2,200 total hours over the last three years racking up a high score in Bejeweled 2. He exceeded the 2^31-1 maximum score programmed for the score display, proving that there is, in fact, an end to the game. I suppose congratulations or condolences are in order.”