Ever since its redesign, Delicious has starting looking more like mainstream social bookmarking site Pinterest. The latest Delicious UI overhaul applies the same visually focused look to the link saving page, which was operating under the “old” look until just today. The new design is focused on visuals and stacks, whereas the old version was more about tags and recommended tags. Is it bad that Delicious is trying to copy Pinterest’s look?
Pinterest is a fast-growing, visually focused social bookmarking site that grabs mainstream social networking users. CEO Ben Silbermann, the West Des Moines native, says that the first people to understand and use the site were women in Des Moines, Minneapolis, Houston and, later, Chicago.
In fact, AdAge spoke with Shannon King, GM of digital for Real Simple magazine, who said that Pinterest has referred “more traffic to the site than even Facebook.”
Where does that leave Delicious? Trying to figure out who its new core audience is post re-design, especially since tech geeks are pretty much over it.
In an attempt to make stacks more visually appealing, Delicious has staggered them to look just like Pinterest’s.
YouTube Co-Founders Chad Hurley and Steve Chen bought Delicious from Yahoo earlier this year with plans to make it more appealing to mainstream users.
Will the latest Delicious overhaul officially push it, and social bookmarking, mainstream?
A just-released Pew study on the ways people use social networking sites has found, unsurprisingly, that the most popular social network is Facebook, with 92% of social networking users reporting that they have a Facebook account.
The study also found that on average Facebook users have about 229 Friends, with about 22% of their total Friends list being comprised of people they know from high school, 12% extended family, 10% coworkers, 9% college friends, 8% immediate family, 7% people from extracurricular groups and 2% being neighbors.
According to Pew, the average Facebook user has never met 7% of their Facebook “Friends” in real life, which means that on average about 16 people on a given Facebook Friends list are actually more like strangers. Users on average have only met 3% of their list (around 7 people) just once.
These numbers seem about right: A quick scroll down my Facebook Friends list reveals a smattering of people I’ve just added because I know “of” them and a few people I’ve added who I’ve met once at a conference. These not-quite friends Facebook Friends serve as reminders that Facebook should make it easier to mass “un-Friend.”
Either that or come up with a different word for the relationship.