jeffmeden writes “‘These aren’t the droids you’re looking for’ proclaims Motorola, maker of the popular Android smartphones such as the Droid 2 and Droid X. At least, not if you have any intention of loading a customized operating system. According to Motorola’s own YouTube channel, ‘If you want to do custom roms, then buy elsewhere, we’ll continue with our strategy that is working thanks.’ The strategy they are referring to is a feature Motorola pioneered called ‘e-fuse’, the ability for the phone’s CPU to stop working if it detects unauthorized software running.”
Maybe you heard, Verizon finally has the iPhone. Or it will, in a few weeks. And you know what that means: it’s time to advertise the hell out of that bad boy. But don’t be surprised if it’s Verizon doing more of the pushing than Apple.
Reports today have Verizon putting their significant “marketing muscle” behind the device in the coming weeks. This should be no surprise given what they’ve done for the iPad â€” a device which doesn’t really even directly connect to their network (though that will change). It’s also in line with what we’ve been hearing for month: that Verizon was getting ready for a huge push in Q1 around some new mobile product. The assumption has long been that this would be the iPhone.
And then there’s what Verizon did for Motorola’s Droid products. Thanks largely to a massive multi-million dollar ad push, Verizon was able to make the Droid the flagship Android device â€” and that’s despite Google releasing their own Nexus models. And interestingly enough, many of the “Droid Does” commercials took indirect shots at Apple and the iPhone. So these new Verizon ads for the iPhone could seem a little awkward at first.
One question will be if Verizon starts putting more marketing dollars behind iPhone ads then Droid ads? It would seem that wouldn’t be in Verizon’s best interest since the Android platform still gives them much more power over their destiny as a money-grabbing carrier. The iPhone, on the other hand, seems determined to turn Verizon into another dumb pipe, like it more or less has done with AT&T.
You’ll notice that in Apple’s current iPhone ads, AT&T is usually only mentioned at the very end with their logo appearing. Sometimes they tout functionality that Verizon can’t match, like talk & surf, but they don’t credit AT&T with that (and even that functionality gap may close soon). It seems likely that any Verizon iPhone ads that Apple does will be largely the same. The focus will be on the iPhone, not Verizon. After all, just as with the logistics of the press conference itself, Apple can’t afford to piss off AT&T, which is still a valuable iPhone partner.
It will be interesting to see if Verizon though directly takes on the AT&T iPhone. You can just imagine them mocking the AT&T iPhone’s inability to make a call. But I can’t imagine Apple being okay with such a plan for the same reason as above. They don’t care who sells more iPhones, as long as it sells. Instead, maybe Verizon would just tout their great coverage and service record in such ads without mentioning AT&T.
AT&T too has long taken shots at Verizon with their ads. Will they also play nice with new iPhone ones? Again, probably. Apple is in the driver’s seat here. If the children are bickering, they’ll shut them up.
But I think it’s safe to say that the “Droid Does” ads as they’ve been currently constructed are over. In other words, “Droid Did”.
Just when we were beginning to wonder if Apple had no response to Motorola's patent infringement suit against it, Apple has responded in kind by filing two lawsuits against Motorola.
The two lawsuits allege a total of six patent infringements by Motorola related to various technologies originally used in the Apple iPhone. The lawsuits filed in a U.S. District Court in the Western District of Wisconsin claims that Motorola has infringed upon as many as six multi-touch gestures related patents used on the iPhone.
Quite a few Motorola handsets too have been named in the suit with the likes of the Android based Droid, Droid 2, Droid X and the Backflip making an appearance in the list.
Here are the details of the infringed patents:
- U.S. Patent No. 7,812,828 – "Elipse fitting for multi-touch surfaces"
- U.S. Patent No. 7,663,607 – "Multipoint touchscreen"
- U.S. Patent No. 5,379,430 – "Object-oriented system locator system"
- U.S. Patent No. 7,479,949 – "Touch screen device, method, and graphical user interface for determining commands by applying heuristics"
- U.S. Patent No. 6,493,002 – "Method and apparatus for displaying and accessing control and status information in a computer system"
- U.S. Patent No. 5,838,315 – "Support for custom user-interaction elements in a graphical, event-driven computer system"
It was just a few weeks ago that Motorola surprised Apple with a lawsuit it filed with the U.S. International Trade Commission. That lawsuit accuses Apple of infringing upon several Motorola patents for technologies related to 3G, GPRS, 802.11 wireless, and antenna design.
Motorola also alleges that it had asked Apple to license these patented technologies in the midst of "lengthy negotiations". However, both companies did not reach a deal following which Apple "refused" to pay for a license and then used these technologies without the explicit permission of Motorola.
This latest lawsuit is the latest addition to a list of lawsuits being filed amongst mobile phone manufacturers. In the past, Nokia had sued Apple followed by Apple counter-suing Nokia. HTC then came in to the fray and sued Apple with Apple suing them back.
It looks like 2011 would be witness to a long drawn legal tussle amongst various bigwigs of the mobile phone world!
Earlier this month, we discussed news that Motorola had sued Apple, alleging infringement of 18 patents involving the iPhone, iPad, and other Apple devices. In response, Apple has now launched a pair of lawsuits alleging that Motorola is the infringing party, pointing to a number of patents involving touchscreen displays and multi-touch technology, and also methods for interacting with settings and data on a device. Apple wants the court to award them damages and prevent Motorola from continuing to sell the offending devices, which include the Droid, Droid 2, Droid X, BackFlip, Devour i1, Devour A555, Cliq, and Cliq XT.