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Groupon Acquires Whrrl Creator Pelago

April 18th, 2011 04:00 admin Leave a comment Go to comments

Daily deals site Groupon has acquired Whrrl creator Pelago this afternoon. The iFund-backed Whrrl is a Foursquare-like LBS services app that allows people to check into places. No word on the price of the acquisition.

Groupon CEO Andrew Mason writes:

“Here’s a great way to start the week…  We’re excited to announce that the minds at Pelago, creators of Whrrl, have officially joined the Groupon family.

We’ve always liked CEO Jeff Holden, the Whrrl team and the technology they’ve developed.  Their obsession with real-world serendipitous discovery, or Anti-Search, is core to Groupon’s mission.  It’s about discovering what you didn’t know you didn’t know, right in your own backyard. Jeff intimately gets consumer buying behavior and the importance of a great user experience, and his team is this awesome combination of data-driven creatives…the people who create smart products that are really fun to use.

With Jeff overseeing Groupon product development and many Pelago people taking integral roles in future Grouponnovations, Whrrl will be retiring on April 30, 2011. You can read more about that on Pelago’s blog at http://www.pelago.com/blog/announcements/2011/04/big-day/.

So here’s a warm welcome to Jeff and the team!”

Whrrl investors include the iFund, T-Venture, Kleiner Perkins, Bezos Expeditions, DAG, Reliance and Trilogy Equity Partners.

Source: Groupon Acquires Whrrl Creator Pelago

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