In-Game Ad Startup Kiip Raises $4 Million From Hummer Winblad, Others
Kiip, the in-game ads startup founded by teen entrepreneur Brian Wong has just announced a $4 million Series A round. The round was lead by Omniture investor Hummer Windblad and rounded out by True Ventures and Crosslink Capital, who also invested in Pandora. Hummer’s Lars Leckie will be joining the Kiip board.
Wong tells me he will use the funds for hiring and for building out the platform and product. Kiip is in stealth, but will be revealing what it actually does at AdTech next week.
So what sets Kiip apart from in-house networks like iAds or AdMob? Wong tells me that there currently is no mobile ad network that focuses on games, “Game mechanics are what makes games, and there has not been an ad network so far that leverages those mechanics to engage users at the same time.”
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