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Apple Requests Toyota To Stop Jailbreak Ad Campaign

April 5th, 2011 04:58 admin Leave a comment Go to comments

Toyota Jailbreak ad campaign

Few days back, ModMyI started distributing the Toyota Scion 2011 theme on Cydia for jailbroken iOS device users as part of an advertising campaign.

The theme looked quite cool and it was seen as an interesting medium to advertise. Many felt that the jailbreak ad campaign would help in legitimizing the jailbreak community.

However, ModMyI has just reported that Apple has asked Toyota to pull the jailbreak ad campaign.

I received a call from our contact at Velti this evening as well as an email asking me to please take the theme out of Cydia. On the phone, he explained Apple had contacted Toyota and requested they remove the theme and stop the advertising campaign. They (Velti) in turn contacted me relaying the message. The reason Velti listed for the removal request of the theme emailed through our dev portal was “Toyota’s making us take it down…” Toyota had agreed to do so to “maintain their good relationship with Apple,” our Velti contact told me on the phone.

Though Copyright Office of the U.S. Library of Congress had introduced two critical exceptions to the DMCA in 2010, which made it legal for users to jailbreak and unlock their iPhone in the US, Apple has maintained that jailbreaking can violate the warranty and can cause the iPhone to become unstable and not work reliably.

Apple also keeps making it difficult to jailbreak iOS devices with new iOS software updates to stay ahead of the cat and mouse game with the jailbreak community. So it is not surprising that Apple has requested Toyota to pull the jailbreak ad campaign.

You can checkout some of the screenshots of the Toyota Scion 2011 theme below:

What do you think? Please share your views in the comments below.

Source: Apple Requests Toyota To Stop Jailbreak Ad Campaign

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