A Royal Waste Of Resources? Yahoo Launches British Royal Wedding Site
I’m not sure about you, but I’m already tired of the Royal Wedding coverage, and the wedding is nearly a month away. Media companies are clamoring to publicize their coverage of the marriage between England’s Prince William and Kate Middleton and Yahoo is the latest to throw its hat in the ring.
Yahoo, who says that searches worldwide on is search portal for the royal wedding have increased 8 million percent since the announcement of the royal engagement and 1,523 percent just in the last month, is launching a dedicated portal for all things related to the wedding.
At Royalwedding.yahoo.com, visitors can now access articles, photo galleries, videos, and more coverage related to the wedding. Yahoo’s portal, which is an extension of its womens-focused news site Shine, also features a digital guestbook, a livestream of the wedding on April 29, original video content from a joint ABC News/Yahoo News Web show called “Wedding Royale,” a mobile site and more. Yahoo is also launching an Official British Monarchy Flickr stream here.
Of course, in all fairness, it’s not just Yahoo who is hoping to cash in on the royal wedding media circus. A host of media and news companies are ramping up coverage as the wedding date draws near.
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