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Google Joins NFC Forum To Advance Near Field Communication Technology

March 31st, 2011 03:25 admin Leave a comment Go to comments

Google is one of 32 companies to recently join the NFC Forum, a non-profit industry association that has been advancing the use of Near Field Communication (NFC) technology since its founding in 2004.

Google is joining the organization as a Principal member, while CSR and Intel have also raised their membership status to that level (they were formerly Associate Members).

To explain what that means, allow me to quote straight from the press release:

Principal membership is the second-highest level of membership in the NFC Forum, with each Principal member entitled to appoint a voting representative to each of the Technical, Marketing, and Compliance Committees and Working Groups.

Principal members may designate individuals to run for positions leading Committees or Working Groups, and they may propose initiatives and contribute to the development of Forum deliverables. As Principal members, organizations may also participate in the NFC Forum testing and certification program using their own in-house test labs.

The Wall Street Journal earlier this week reported that Google has teamed up with MasterCar and Citigroup to embed NFC technology in Android handsets, thus enabling consumers to easily make payments with their smartphones.

Google is already supporting NFC chips in Android phones such as the Nexus S and is expected to roll out tests of wave-and-pay systems at stores in New York City and San Francisco in partnership with VeriFone Systems and ViVOtech.

Other companies that have recently joined the NFC Forum as Associate members include Daimler, Hitachi and Kovio. The NFC Forum’s Sponsor members, which hold seats on the board of directors, include companies like Microsoft, MasterCard, NEC, Nokia, NTT DOCOMO, Visa, Samsung and Sony.

NFC, a standards-based connectivity technology, enables people to make transactions, exchange digital content and connect electronic devices with a simple touch. NFC is said to be compatible with hundreds of millions of contactless cards and readers already deployed worldwide.

For your further reading pleasure:

So Why Should You Care About NFC? (CrunchGear)

The Ever-Elusive Mobile Wallet: Why NFC Chips Are Overhyped And Will Underdeliver

Apple Aims To Take NFC Mainstream; Perhaps The Greatest Trick They’ve Ever Pulled?

With The NFC Wave About To Hit Shore, RFinity Raises Money To Make It Fast, Secure

Source: Google Joins NFC Forum To Advance Near Field Communication Technology

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