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Why UK Banks Don’t Tweet

March 19th, 2011 03:42 admin Leave a comment Go to comments

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An anonymous reader writes “Banks in Great Britain are running scared of using social media services like Facebook and Twitter — owing to case law that dates from 1924.” That case law “means financial services companies can’t publicly identify an individual who has an account with them,” so responding to customer inquiries in other than the traditional ways (like post and in-person) could get banks in trouble.

Source: Why UK Banks Don’t Tweet

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