In The Search For More Revenue, Skype Rolls Out Advertisements In Windows Client
It’s no secret that Skype is looking for way to make more revenue from its VoIP technologies, both in the consumer and enterprise sectors, as the company prepares for a public offering in the next year. Today, Skype is rolling out a new revenue stream—advertising.
The advertising will appear in the Home tab of Skype for Windows, but will only appear in consumer versions not the enterprise versions. The company has been testing ads over the past month and will be working with a number of advertisers, including Groupon, Universal Pictures, and Visa (we are told Nokia, Volkswagon and Disney are also signed up). Ads will appear in the US, UK and Germany and initially, Skype will show an ad from one brand per day in each of the markets where advertising is being sold.
Skype has partnered with Meebo in the U.S., Ad2One in the U.K., and Ströer Interactive in Germany to sell advertising for Skype in each of their respective markets. Specifically, Skype’s advertisements will be placed in the large masthead space and will be display ads that can include audio or video. Since the ads are on Skype, advertisers can add a Click & Call button in the ad as another call to action. In addition, it allows people to share the ad to their Facebook or Twitter accounts, and with one-click, ads can also be closed with the “Close Ad” button.
What’s interesting is that Skype may plan to offer highly-targeted advertising as a way to lure advertisers. The company warns that it “may use non-personally identifiable demographic data (e.g. location, gender and age) to target ads.” Users can also opt-out of this targeting.
Skype currently has an enormous user base, with 145 million average monthly connected users and 29 million concurrent users at peak times. But monetizing these users is a challenge. In August, only 8.1 million of out of a total of 560 million registered users were paying for Skype’s service.
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