A Mobile Photo Sharing Casualty, Treehouse Hits The Deadpool; Founder Off To Google
In terms of hot spaces at the moment, you’d be hard-pressed to find anything hotter than the mobile photo sharing space. Instagram, PicPlz, and Path all have gotten huge amounts of funding recently. And the latter even turned down a massive $100 million+ offer from Google. So the space is just minting money and everyone is riding high, right? Well, not exactly.
It can be easy to forget that despite the early success stories (or irrational hype, depending on how you perceive it), there are many more startups out there that aren’t taking off for one reason or another. And one of the earlier players in this latest wave, Treehouse, is sadly no more. The service has entered the Deadpool.
We first covered Treehouse in June of last year as perhaps the perfect app for capturing “bros icing bros”. And while it lasted longer than that trend, Treehouse is now shut down, co-founder Chrys Bader has confirmed to us.
But it’s not all sad news. One of the reasons Bader decided to shutter the service now is because he got recruited by Google to help them build out whatever it is they’re building in the social space. Bader declined to give details, but says he’s leading an “exciting new project” alongside the Slide team that Google acquired last August.
“I’m really excited about working with some proven entrepreneurs and to see what we’ll be able to accomplish as a small team within Google,” he says.
Treehouse was technically a part of Fliggo, a Y Combinator-backed startup that had originally set out to be one of the “Twitter for video” plays. They had also been known as Vidly. But Bader correctly predicted that mobile photo sharing was poised to take off, and thus we got Treehouse. The service was well executed, and had an interesting sharing model that was sort of a hybrid of Path and Instagram. But again, for whatever reason, it just didn’t catch on in the same way.
Perhaps Bader will be able translate some of what he learned in the space to whatever Google releases.