Flavorize.com Looking For $1 Million To Build “Pandora For Food”
According to a late Thursday SEC filing the New York City startup behind Flavorize.com, FlavorMetrics Corp., is seeking a $1 million investment to build a “Pandora for food.” The company’s web and mobile app is now in private beta.
Currently, Flavorize.com allows users in New York City or San Francisco to enter a few key attributes of meals that they enjoyed before — including ingredients, a restaurant where they got something delicious before, a specific dish, or a flavor — to generate suggestions, based on the wisdom (and palate) of the crowds, as to what they might try next and where to get it.
The startup — co-founded by chief executive Eunice Chou and engineering lead Franco Yuvienco — will compete for users and dollars against a huge number of search and recommendation tools that already help people find recipes and restaurants online today.
Given the competition, the market and the company’s concept, would you fund Flavorize.com?