Crush-Stalking App Breakup Notifier Amasses Over 3.6M Users, Is Shut Down By Facebook
Just Monday we were writing about Breakup Notifier, a Facebook app that raked in 100,000 users in less than 24 hours and as of 5 hours ago had a more than modest 3,673,484 users in its database … And then poof! It’s gone, blocked by Facebook.
To the uninitiated, Breakup Notifier sent you a helpful email notifying you whenever the object of your
stalking affection changed their relationship status. It’s seems like Facebook has been on somewhat of a cool app shutdown kick lately, also blocking the Dutch anti-smoking app Blackmail Yourself yesterday.
Breakup Notifier creator Dan Lowenhertz received the following message from Facebook a 4:38 am PST this morning. It seems like Facebook took issue with the app’s large number of API calls, which might just be a record:
“To ensure positive user experiences on Platform, we run routine automated screens that take user feedback, machine learning and various algorithms into account and remove spammy applications. For example, if an application is making an inordinate number of stream.publish calls and receiving a large number of user reports, it may be removed by our automated systems to protect the user experience and the Platform ecosystem.”
Lowenhertz has contacted Facebook with no response yet, as have we. He says that he’ll do whatever Facebook needs to get the app back up and running “We’re willing to comply with whatever they want us to (within reason).” Facebook has also, inexplicably, disabled his personal account.