Turner Broadcasting Flips Women’s Website TheFrisky.com To BUZZMEDIA
Entertainment publisher and lover of capital letters BUZZMEDIA this morning announced that it has acquired The Frisky from Turner Broadcasting System (TBS). Originally launched in 2008, The Frisky focuses on a female audience with entertainment news, celebrity, fashion and womenâ€™s lifestyle items.
According to comScore, the site attracted 2 million monthly readers, on average, in 2010. The site will now join BUZZMEDIA’s line-up, which includes complimentary, if not a bit overlapping, websites like Celebuzz, Buzznet, Concrete Loop, TheSuperficial and SocialiteLife.
Turner, meanwhile, is said to shift its focus on sites that tie more closely to its own digital news, entertainment and sports-driven properties.