Nokia Confirms Microsoft Partnership, New Leadership Team
Ahead of its Strategy and Financial Briefing in London, Nokia has shared some details on what it plans to announce at the event. As expected, the company is aligning its strategy with Microsoft.
By now, you’ve probably seen the ‘burning platform’ memo penned by the fresh CEO of the world’s largest mobile phone manufacturer, former Microsoft executive Stephen Elop (the existence of the brutally honest memo was first reported by TechCrunch Europe and later published in full by Engadget).
In it, Elop addressed the company’s formidable competitors (Apple and Google with its Android OS strategy), who are consistently out-innovating Nokia and steadily taking over its market share. Clearly, Elop was gearing up for the announcement of some significant changes with regards to Nokia’s strategy going forward. He delivered. (full press release below)
When the company recently reported its fourth-quarter earnings, Nokia said its estimated market share had shrunk to 31 percent. Is a comeback in the cards?