IAC’s Mindspark Acquires Pop Culture Gaming Platform VoxPop
VoxPop’s games, which are often ad-supported, are based on opinions and predictions on topics and current events (like the Oscars or the Grammy awards). Games range from an E! Online game on what celebrity wore the best outfit to an awards show to picking brackets for March Madness at NCAA.com. VoxPop’s technology also turns pop culture games into free, shareable widgets for anyone to post on a blog, social networking site or website. Users can even create a â€œgame lobbyâ€ of sorts by adding multiple games to a page.
Mindspark says that the VoxPop platform’s trivia engine will be used to add trivia game mechanics to the network’s gaming sites, particularly in IAC’s IWON gaming brand.
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