Online Dating Site Zoosk’s 2010 Sales Up 250 Percent To $90 Million
Online dating site Zoosk is announcing some impressive revenue numbers this morning, reporting that the startup has grown its annual sales run rate approximately 250% in 2010 to more than $90 million. That’s up from $20 million in revenue in 2009.
Zoosk says that sales growth was driven primarily by sales of its premium subscriptions, which are offered in 60 different countries around the world. International expansion is a big area of growth for the dating site, which has support for 25 different languages and has started a global advertising campaign. And the company added iPhone and Android apps as well as a desktop app (which received 4 million downloads) in 2010.
Launched in late 2007, Zoosk has raised $40.5 million in new funding, and rolled out a proprietary matching technology, which has suggested more than 700 million matches since it was first launched in September 2010.
All signs point to Zoosk being a leader in the online dating space. It should be interesting to see how Zoosk continues to compete with online dating giant Match.com, eHarmony and others. IAC’s Match.com has steadily been acquiring online dating sites, recently buying OKCupid for for $50 million.
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