Home > techcrunch > Groupon’s “Rejected” Super Bowl Ad Is A (Subtle) Jab At LivingSocial

Groupon’s “Rejected” Super Bowl Ad Is A (Subtle) Jab At LivingSocial

February 4th, 2011 02:57 admin Leave a comment Go to comments

The battle of the social media Super Bowl ads continues, with daily deals Groupon just posting on its own blog about how it rejected an ad concept where someone goes through a Groupon addiction, an idea conspicuously similar to what people are reporting competitor LivingSocial has up its sleeve for its 30 second ad before this Sunday’s Steelers vs. Packers game.

Internet Retailer describes LivingSocial’s ad, “The pre-game spot tells the story of how one man’s life changes as a result of his “deal addiction†with LivingSocial. The campaign was created by Martin Agency.” The details of what Groupon has up its sleeve for Sunday are still unknown but we can be pretty sure as to what they’re not going to do (see what got left on the cutting room floor, above). Heh.

From the Groupon blog:

“Groupon’s Super Bowl ad is almost here – our very first offline campaign! We just wanted to take a moment to say thanks for all of the interest and buzz. We’re dying to show it to you and I don’t think you’ll be disappointed.

While we can’t share our TV spots yet, we thought you’d enjoy seeing an idea Deutsche Bank shared with us that didn’t make the cut. Meet the Groupon addict.”


Source: Groupon’s “Rejected” Super Bowl Ad Is A (Subtle) Jab At LivingSocial

Related Articles:

  1. Save The Money: Groupon’s Super Bowl Ads May Spark Faux Outrage
  2. Will Your Super Bowl Party Anger the Copyright Gods?
  3. Hitwise: Groupon Is Getting 79% Of U.S. Group-Buying Visits Vs. 8% For LivingSocial
  4. Wolfram Alpha Number-Crunches the Super Bowl
  5. Wired’s Biometric Super Bowl Ad Winner Is a Geeky Surprise
blog comments powered by Disqus