Groupon’s “Rejected” Super Bowl Ad Is A (Subtle) Jab At LivingSocial
The battle of the social media Super Bowl ads continues, with daily deals Groupon just posting on its own blog about how it rejected an ad concept where someone goes through a Groupon addiction, an idea conspicuously similar to what people are reporting competitor LivingSocial has up its sleeve for its 30 second ad before this Sunday’s Steelers vs. Packers game.
Internet Retailer describes LivingSocial’s ad,Â “The pre-game spot tells the story of how one man’s life changes as a result of his â€œdeal addictionâ€ withÂ LivingSocial. The campaign was created by Martin Agency.” The details of what Groupon has up its sleeve for Sunday are still unknown but we can be pretty sure as to what they’re not going to do (see what got left on the cutting room floor, above). Heh.
From the Groupon blog:
“Grouponâ€™s Super Bowl ad is almost here â€“ our very first offline campaign! We just wanted to take a moment to say thanks for all of the interest and buzz. Weâ€™re dying to show it to you and I donâ€™t think youâ€™ll be disappointed.
While we canâ€™t share our TV spots yet, we thought youâ€™d enjoy seeing an idea Deutsche Bank shared with us that didnâ€™t make the cut. Meet the Groupon addict.”
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