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Nielsen: Apple iAds More Effective Than TV Ads

February 3rd, 2011 02:02 admin Leave a comment Go to comments

According to the soup company Campbell’s, Apple iAds are twice as memorable as TV ads to the general public. The iAd probably cost Campbell’s about $1 million whereas a similar TV campaign could cost a bit more than $25 million.

The Campbell’s campaign included a charming iPhone app as well, which could have improved the memorability of the ad. They were trying to get people to buy reduced-sodium soup, which is nice for them.

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Source: Nielsen: Apple iAds More Effective Than TV Ads

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