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@KennethCole Sets New Bar For Social Media Stupidity

February 3rd, 2011 02:23 admin Leave a comment Go to comments

“We had hoped this ad would change the world but we blue it.”

- Kenneth Cole

Finally someone sees the unrest in Egypt for the marketing opportunity it truly is! I’ve now spent a couple hours reeling from how insensitive it was for designer Kenneth Cole to use #Cairo to publicize the availability of his spring collection online when the Egypt is erupting in violence and millions were cut off from Internet communication for days.

My first thought here was, uh oh, some PR person is getting fired for this, the most egregious case of hashtag surfing fail I’ve ever seen. But apparently the tweet came from Cole himself, signed “-KC.”

Married to former NY Governor Mario Cuomo’s daughter Maria, Kenneth Cole feels entitled to publish consistently superfical ads that dabble in politics, most notably one that equated abortion to purses, “Dear pro-life advocates, Isn’t it a woman’s right to choose? After all, she’s the one carrying it.”

Econsultancy points out that furniture maker Habitat pulled a similar move when it hopped on the hashtags #Iran and #Mousavi in order to blatantly advertise its website during the Iran election protests. It ended up firing the intern responsible and deleting the account.

What did Kenneth Cole do? He sent out this pithy apology tweet.

Kenneth Cole@KennethCole
Kenneth Cole

Re Egypt tweet: we weren’t intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC

about 3 hours ago via Twitter for BlackBerry®RetweetReply

“We weren’t intending to make light of a serious situation.” Bullshit. Yes, yes you were. That’s exactly what you were doing. As of yet the media fiasco, estimated 1500 negative retweets an hour and an @KennethColePR spoof account haven’t affected the company’s stock price. But trust me they will. They will.


Rolling through Germany? Gestapo by our new Berlin store! #KennethColeTweets

17 minutes ago via webRetweetReply

Michael Arrington@arrington
Michael Arrington

@KennethCole I look forward to slavery and holocaust jokes next.

about 1 hour ago via webRetweetReply

Henry Blodget@hblodget
Henry Blodget

Hey, @kennethcole, who’s the idiot who sent this tweet? Has he/she been fired yet? http://read.bi/hdMVmj

about 2 hours ago via TweetDeckRetweetReply

Nathan Wurtzel@NathanWurtzel
Nathan Wurtzel

Hey, if you’re planning a murder spree, look good doing so in @KennethCole‘s new spring collection!

17 minutes ago via TweetDeckRetweetReply

Christine Lu@christinelu
Christine Lu

…looks like sh*t just hit the social media fan for Kenneth Cole today.

22 minutes ago via EchofonRetweetReply


Our Tucson store is locked and loaded with Spring looks! #KennethColeTweets

about 1 hour ago via webRetweetReply

Source: @KennethCole Sets New Bar For Social Media Stupidity

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