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The Daily Show And Colbert Report Return To Hulu Via New Viacom Content Partnership

February 2nd, 2011 02:20 admin Leave a comment Go to comments

Hulu has just struck a content partnership with Viacom to return “The Daily Show with Jon Stewart” and “The Colbert Report” to the content platform.

The deal also includes other TV Shows from Viacom’s media networks, including Comedy Central, MTV, BET, VH1, Spike TV, and TV Land to the Hulu Plus subscription service. Viacom has previously pulled the two Comedy Central shows from Hulu last March. Financial terms of the new agreement were not disclosed.

From the release: Under the agreement, current full episodes and clips of “The Daily Show with Jon Stewart” and “The Colbert Report” will be available on the free ad-supported Hulu.com service and through the Hulu Plus subscription service beginning February 2, 2011. In addition, Viacom will make available to Hulu Plus subscribers a selection of current programs, like Jersey Shore, Tosh.0, Teen Mom 2, Manswers, Let’s Stay Together, and Hot in Cleveland 21 days after they air. Viacom content availability on Hulu Plus will vary on a show-by-show basis.

This is a big deal for Hulu. Even when Hulu first convinced Viacom to distribute Colbert and The Daily Show back in June 2008, it was a major milestone for the then young video service. Viacom subsequently pulled the content, deciding that they needed Colbert and Jon Stewart more than they needed Hulu, especially since Vicacom wasn’t really monetizing the content on Hulu.

But now, with Hulu’s subscription plans, Viacom sees the potential for pulling in revenue.

Source: The Daily Show And Colbert Report Return To Hulu Via New Viacom Content Partnership

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