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Match.com Acquires Online Dating Site OkCupid For $50 Million In Cash

February 2nd, 2011 02:31 admin Leave a comment Go to comments

IAC’s Match.com is continuing its acquisition strategy today with the purchase of online dating site OkCupid for $50 million in cash. The deal also includes future earnouts contingent upon performance.

While Match.com has a significant userbase, OkCupid singles tend to be younger, which is why Match found it to be a useful acquisition. The site, which is free, apparently generates revenue via advertising and according to IAC, has “been the fastest growing dating site in the advertising-based category.”

OkCupid, which has raised $6 million in funding, was co founded by Max Krohn, Sam Yagan, Chris
Coyne and Christian Rudder. Match has previously acquired dating site Peoples Media for $80 million and most recently Singlesnet.

Source: Match.com Acquires Online Dating Site OkCupid For $50 Million In Cash

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