For InMobi, Apple And Android Are Eating Up Global Mobile Ad Share
Global mobile ad network InMobi is making a big push to gain smartphone ad share. Back in June, it announced a $2 million promotion to get Apple and Android mobile app developers to serve up its mobile ads. By October, 2010, it was serving up 5.8 billion ad impressions on smartphones, according to a report it just put out (embedded below).
That represents 24 percent of the global ad impressions InMobi serves overall. In 90 days it increased its overall global ad impressions by 3.7 billion, up 18 percent. The ad impressions were split 40 percent in the U.S. and 60 percent globally.
InMobi’s network is feature-phone heavy, particularly with Nokia and other Symbian OS phones. Nokia is still the largest with a 19 percent share, but Apple iOS (16 percent) and Android (4.2 percent) combined are larger. And Nokia’s share dropped 6.6 points over 90 days, while Apple’s rose 6.0 points. Now the iPhone commands the largest share of ad impressions (13 percent) of any single device.
Consider all of this yet another data point showing how iPhone and Android are taking over the world.
- InMobi Adds More Evidence That Android Is #Winning (With 37 Percent Mobile Ad Share)
- InMobi: iPhone OS Dominates European Mobile Ad Market With 31.9% Share
- Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share
- Millennial: Android And iOS In Deadlock Again For Monthly Smartphone Impression Share
- Millennial: For The First Time, Android Surpasses iOS Mobile Ad Impression Share