BranchOut Grew 2500% In January, Going From 10K To 250K Monthly Users (TCTV)
If you’re like me you’ve been seeing Facebook newsfeed notifications from something called Branchout more and more frequently lately. The status updates don’t lie: Branchout, a LinkedIn for Facebook, has seen explosive growth in January growing from 10K to 250K monthly users, with a total usership now in the hundreds of thousands.
We brought CEO Rick Marini into the TCTV studio to talk to him about why exactly the Facebook app was growing exponentially six months after launch, namely because of the network effect after “super connectors” like Mike Arrington and LinkedIn CEO Reid Hoffman joined.
Says Marini,Â “A lot of the super connectors, people with a thousand, 2000, 5000 friends, have found Branchout, are getting value out of it as a recruiting service and are starting to invite all their friends. These are the infuencers and the tastemakers as they’re inviting people those people want to join … It sort of snowballs.”
Marini says that the app’s popularity is now expanding beyond Silicon Valley and into the Scandanavian countries as well as Italy, France and Germany. Marni is also excited at the currently under-explored potential of the Facebook platform for career utilities, as competitor LinkedIn has 70 million users to Facebook’s 600 million.
Another reason the app has gone viral is that Branchout takes advantage of the inherent social structure of Facebook to make career networking on the platform both a utility and fun, incorporating elements like gamification, career quizzes and contests like The Ultimate Internship Contest in order to appeal to a younger “more tech savvy” crowd.
After all those college kids posting drunken photos now will be looking for a job someday.
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