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Wow, Microsoft And Google Are Punching Each Other In The Face Right In Front Of Us!

February 1st, 2011 02:16 admin Leave a comment Go to comments

By now, you’ve undoubtedly heard the news. Google set up a sting operation (how cool is that?) in an attempt to catch Microsoft red-handed stealing their search results. And according to them, they did just that — and made it known. Microsoft has seemingly both sidestepped and denied the claim — and then has sent accusations back Google’s way. The whole thing is amazing, and to be honest, I’m still trying to parse it all. But you can get the whole gist by reading what’s on Techmeme, starting with Danny Sullivan’s original post on the topic.

But what’s most interesting right now is that Google and Microsoft are engaged in a full-on war. Yes, they’ve more or less been at war for many years. But it’s mainly been a quiet war, that takes place behind the scenes and only occasionally includes quick jabs at the other one in public. But now they’re straight-up calling each other liars on Twitter, and their own very popular blogs!

After the news and subsequent fight first broke out this morning. Microsoft immediately put up a rebuttal on their Bing blog, entitled: Thoughts on search quality. That article directly addresses Sullivan’s post but doesn’t directly call out Google for much.

Then things started to get ugly. This prompted Microsoft communication head, Frank Shaw, to take to Twitter in an attempt to swing Microsoft into the offensive postion. Here were his three key tweets:

Frank X. Shaw@fxshaw
Frank X. Shaw

1.Don’t be fooled. Google wants to change subject because they’re under investigation in the US and Europe for manipulating search results.

about 6 hours ago via Seesmic DesktopRetweetReply

Frank X. Shaw@fxshaw
Frank X. Shaw

2. Google collects customer data from Chrome and Android. Pot calling kettle black? http://bit.ly/eLQV70

about 5 hours ago via Seesmic DesktopRetweetReply

Frank X. Shaw@fxshaw
Frank X. Shaw

3. Harry Shum very clear http://bit.ly/hYvCIM on 1k plus signals used in ranking algorithm…includes clickstream data.

about 5 hours ago via Seesmic DesktopRetweetReply

Google’s Matt Cutts fired back on Twitter:

Matt Cutts@mattcutts
Matt Cutts

So far Bing’s response seems to be “We don’t copy Google’s results. Of course we do.” http://goo.gl/8VoDJ vs. http://goo.gl/yW4Ia

about 3 hours ago via webRetweetReply

Google then decided to escalate things further by using their official blog to very directly call Microsoft out with a post titled: Microsoft’s Bing uses Google search results—and denies it. I mean, just think about that for a second.

Then, about an hour ago, there was this great exchange on Twitter in response to Dave Winer posting a link to the original story:

Dave Winer@davewiner
Dave Winer

Oooops looks like Google caught Microsoft cheating in search. http://r2.ly/853k

about 2 hours ago via webRetweetReply

Frank X. Shaw@fxshaw
Frank X. Shaw

@davewiner no they didn’t.

about 2 hours ago via Seesmic DesktopRetweetReply

Dave Winer@davewiner
Dave Winer

@fxshaw The evidence is pretty convincing

about 2 hours ago via webRetweetReply

Frank X. Shaw@fxshaw
Frank X. Shaw

@davewiner Google had employees log onto ms customer feedback system and send results to Microsoft.

about 2 hours ago via Seesmic DesktopRetweetReply

Bang!

Matt Cutts@mattcutts
Matt Cutts

@fxshaw @davewiner normal people call that “IE8″.

about 1 hour ago via webRetweetReply

Zing!

Frank X. Shaw@fxshaw
Frank X. Shaw

@mattcutts hey if this whole engineering thing doesn’t work out for you, try PR — you’ve got the chops for it. ;)

about 1 hour ago via Seesmic DesktopRetweetReply

Pow!

Andrew Kovacs@akovacs
Andrew Kovacs

Re Microsoft’s Bing copying Google search results- What do we want? “We’d like for this practice to stop.” http://goo.gl/f8XiK

about 1 hour ago via webRetweetReply

Ouch!

Grab the popcorn and pull up a ring-side seat!

[image: The Weinstein Company]

Source: Wow, Microsoft And Google Are Punching Each Other In The Face Right In Front Of Us!

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