Zynga Close To Acquiring Whereoscope, The App That Lets You Track Your Kids
Back in August we wrote about a Y Combinator-funded company called Whereoscope that helps parents keep tabs on their kids using a location-aware smartphone application. Now we’re hearing that the startup is about to be acquired by a company that’s in an entirely different space: Zynga.
Our understanding is that a term sheet has been signed but the deal has not yet closed, so it’s not a sure thing yet.Â Both Whereoscope and Zynga declined to comment.
If it does close, we believe it will be for sub-$5 million, likely in valuable Zynga equity. Given the fact that Zynga isn’t exactly focused on child location monitoring, this is probably a talent acquisition. But it’s a quick and positive outcome for the founders, especially given that the app launched less than six months ago.
Whereoscope’s application provides a straightforward way for parents to keep tabs on their kids using a concept called geofencing. Here’s a description from our launch coverage:
During an initial setup process, you designate a handful of key locations, or geofences, that your children often visit â€” their school, home, a best friendâ€™s house, etc. You can elect to receive a push notification whenever your child leaves or arrives at one of these areas. Your child doesnâ€™t have to actually do anything to check in, so thereâ€™s nothing for them to forget. And, if your child were to â€œaccidentallyâ€ disable the application, Whereoscope can send you a warning giving you a heads up.
It seems obvious that Â Zynga will eventually want to launch mobile games with location components, which the Whereoscope team would be well-suited for. And it isn’t hard to imagine a game that includes geofencing, where users are rewarded in-game for visiting certain venues in the real world.