Home > techcrunch > Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M

Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M

January 17th, 2011 01:06 admin Leave a comment Go to comments

Populis (formerly GoAdv), which we’ve previously described as the “European Associated Contentâ€, has just announced that it’s acquiring Blogo, a blog network that operates in Europe and South America owned by Dada, the Italian web publisher part owned by RCS MediaGroup. The acquisition price is pegged at €6 million.

The “thematic blog network” consists of over 250 bloggers who cover 70 niches spanning subjects such as automotive, sport, finance and the arts. It targets the UK, France, Spain, Italy and Brazil, boasting around 100 million page views a month, says Populis, citing Nielsen stats as of November 2010.

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Source: Populis, The “European Associated Content”, Acquires Blog Network Blogo For €6M

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