TV Content Check-In App Miso Lands $1.5M From Google Ventures And Hearst
The check-in app for TV content Miso has just announced $1.5 million in new funding led by Google Ventures with Hearst Interactive Media also participating in the round. The startup had previously raised seed funding last May from angel investors.
Similar to GetGlue, Tunerfish and others, Miso applies Foursquare’s check-in model to television content. The idea behind Miso is that as you watch TV shows and movies, users can check-in to this content, follow specific shows and earn points and badges for interacting with this content.
The startup now has 100K registered users (which seems small compared to GetGlue’s active users), and is rolling out an API. And Miso landed a pretty high-profile new media partnerâ€”Oprah’s recently launched OWN Network. Specifically, if users check-in to Oprahâ€™s Search for the Next TV Star show on Miso, users will earn exclusive OWN badges.
Miso’s founder Somrat Niyogi writes that 2011 will bring a new strategy of expanding interaction beyond just the check-in, and it should be interesting to see how the startup plans to do this. And having Hearst (and Google) as media partners isn’t a bad way to start the New Year.
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