Netflix’ Next Destination: On Your Remote Control
Brilliant idea: Netflix and a number of consumer electronics companies have joined in a development effort to put Netflix-branded one-click buttons on remote controls that operate Internet-connected TVs, Blu-ray disc players and other devices.
This should make streaming Netflix from your TV even more convenient.
Netflix this morning announced that, starting this Spring, branded buttons â€“ including some featuring the company’s logo â€“ are planned to be placed on remotes that operate certain new Blu-ray disc players from companies like Best Buy’s in-house Dynex brand, Panasonic, Samsung, Sharp, Sony, Toshiba and others.
Sharp, Sony, and Toshiba will also place the Netflix one-click button on remote controls for select new Internet-connected TVs. Remote controls for the Boxee, Iomega and Roku set-top boxes also will feature the Netflix one-click remote.
In a statement, Netflix boasts that here are now more than 250 “Netflix-ready” devices on the market. The company has 16 million members in the United States and Canada.