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Examining Indie Game Pricing

December 22nd, 2010 12:58 admin Leave a comment Go to comments

As the second Humble Indie Bundle flourishes, having taken in over $1.5 million in pay-what-you-want sales, the Opposable Thumbs blog has taken a look at indie game pricing in general, trying to determine how low price points and frequent sales affect their popularity in an ocean of $60 blockbusters. Quoting: “… in the short term these sales are a good thing. They bring in more sales, more revenue, and expand the reach of games that frequently have very little marketing support behind them, if any. For those games, getting on the front page of Steam is a huge boost, putting it in front of a huge audience of gamers. But what are the long-term effects? If most players are buying these games at a severely reduced price, how does that influence the perception of indie games at large? It’s not an easy question to answer, especially considering how relatively new these sales are, making it difficult to judge their long-term effects. But it’s clear they’re somewhat of a double-edged sword. Exposure is good, but price erosion isn’t. ‘When it comes to perception, a deep discount gets people playing the game that [they] wouldn’t play otherwise, and I think that has both positive and negative effects,’ [2D Boy co-founder Ron Carmel] told Ars. ‘The negative is that if I’m willing to pay $5 but not $20, I probably don’t want to play that game very much, so maybe I’m not as excited about it after I play it and maybe I drive down the average appreciation of the game.’”

Source: Examining Indie Game Pricing

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