Home > techcrunch > Truphone Re-brands As Tru. Somehow Forgets To Buy The .com

Truphone Re-brands As Tru. Somehow Forgets To Buy The .com

December 15th, 2010 12:45 admin Leave a comment Go to comments

Without much fanfare Truphone, international mobile roaming and app company, has decided to re-brand as “Tru”. Like all re-brandings this is a path fraught with danger, as people must now be put through the pain of constantly correcting themselves when referring to the company. And it’s always fun when the re-brand is a word you might actually use generically, leading to all sorts of confusion. All very tru… I mean true.

A post on the site’s customer site says today:

Read the rest of this entry »

Source: Truphone Re-brands As Tru. Somehow Forgets To Buy The .com

Related Articles:

  1. Truphone Re-brands As Tru. Somehow Forgets To Buy The .com
  2. Truphone Re-brands As Tru. Somehow Forgets To Buy The .com
  3. Comcast Forgets To Delete Revealing Note From Blog Post
  4. AOL Consolidates 53 Brands Down To 20 “Power Brands;” The Huffington Post Gets Bigger
  5. Schiller Says Apple Is the Last PC Maker From the Mac Era, Forgets About HP
blog comments powered by Disqus