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Blekko Goes Social, Now Lets You Search Sites Your Friends Have ‘Liked’ On Facebook

December 15th, 2010 12:56 admin Leave a comment Go to comments

As of today search engine Blekko has made search a little bit more social, both letting users log in through Facebook Connect and using Facebook API data to let you know what sites your friends have ‘Liked’ as well as search just those sites. Just connect to Blekko through Facebook, wait a few minutes for your “Likes” to load and begin searching with the /Likes slashtag to see only friend-approved sites.

Unlike Bing’s Facebook ‘Like’ integration the new feature isn’t just showing ‘Likes’ next to already existant result URLs. You can actually change the results you see based on what your friends have ‘Liked’ by searching with /Likes, for example the search TechCrunch /Likes.

And while ‘Like’ data now also shows up anyways, you can also sort by ‘Like # ‘by clicking on the thumbs up icon in the top corner. You can can also click on ‘View’ to see which friends liked what.“We want to give you different views of the web based on how you want to see it” said Blekko co-founder Mike Markson.

The feature also allows for some nifty Facebook and Blekko integration like searching for everything movie related in your social graph by searching for /Movies /Likes. You can also click on a users’s name to see their ‘Likes’ and ”Like” individual results, and it will add the Likes to your /Likes slashtag (warning, this feature was a little buggy at the time of our demo). “We think this gives users a reason to use the like button, as a way of bookmarking something so you can search it again in the future,” says CEO Rich Skrenta.

Blekko will now surface ‘Like’ information in three scenarios, aarticular page, site in general and different page, hearkening towards a feature of social search. Google was the first social search, because links were actually by humans. Today most of the new links to things are not created by individuals, but spammers.

“We think having the insight of your friends directly into your search results does make search better,” said Markson. “There’s a real person behind the Facebook accounts, when they like something it’s not just a machine liking it but a human,” said Skrenta.

Source: Blekko Goes Social, Now Lets You Search Sites Your Friends Have ‘Liked’ On Facebook

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