Tracked Down: Google Just Quietly Launched An Official Latitude iPhone App
Well this is a little odd. I guess Google really is in a feisty mood tonight. After the Chrome Web Store, Chrome OS, some leaked Google +1 information, and a Google Groups re-launch, we’ve not just gotten word that Google has launched an official Latitude app for the iPhone. But oddly, it’s only available right now in the Japanese version of the iTunes Store.
Back in May, Google told us that they were evaluating building a native iPhone app with the launch of iOS 4.0, which allowed for background location (a core feature of Latitude).Â Latitude has technically be available on the iPhone since July of 2009, but only as an HTML5 app, not a native experience. This hampered it for a number of reasons â€” the top one being that it could not run in the background.
Shortly after the web app launch, Google quietly clarified why it was a web app and not a native app: because Apple said so. In other words, Google was led to believe that Apple would reject their app if they tried to release a native one.
But that was in the middle of the Google Voice fiasco. Times have changed. For example, we now have a native Google Voice iPhone app.
If you happen to be in Japan, you can find the Latitude app here. We can only assume that Google intends to release this app in others parts of the world too. Perhaps Japan is just first.Â After all, a number of third-party Latitude apps already exist worldwide. Plus, all the screenshots are in English â€” with most of the locations in the United States…
- Google Latitude Finally Comes To The iPhone, Touts 9 Million Active Users
- Google Quietly Kills Their Creepy Latitude Location Alerts Feature
- Official Google Voice iPhone App Now Available In App Store
- Why Apple Denied the Google Latitude App
- Google Updates iPhone Apps: Check In With Latitude; Use Places In 30 Languages; Gmail Gets New Connection Bar