U.S. Online Advertising Expected to Grow 14 Percent in 2010
Online ad spending is expected to grow nearly 14 percent this year in the U.S. to $25.8 billion, according to a revised forecast by eMarketer. Its last forecast in May projected about 11 percent growth to $25.1 billion. The market research firm also expects U.S. online advertising to keep growing at double-digit rates through 2014, when it estimates the total will reach $40.5 billion.
Obviously, these estimates are moving targets, and will be revised again, but they do give a sense of where expectations lie today. eMarketer arrives at its numbers by looking at other research estimates and coming up with its own meta-estimate. As a percentage of total media spending, the online component will grow from 15.3 percent in 2010 to 21.5 percent in 2014 (based on total media spending of $168.5 billion in 2010 and $188.5 billion in 2014).
Lump in the burgeoning growth of Groupon-style local advertising , and these estimates could end up looking too low.
Below is a chart of eMarketer’s estimates from May:
- U.S. Online Advertising Expected to Grow 14 Percent in 2010
- eMarketer: Online Ad Spending Expected to Accelerate This Year To $31 Billion
- Online Advertising Revenues Up 23 Percent Since Q1 2010, Reach $7.3 Billion
- Facebook Estimated To Collect Almost 5 Percent Of U.S. Online Ad Revenue
- U.S. Online Advertising Rises 11.3 Percent In First Half Of 2010