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Time Warner Leads $6 Million Round For Media Check-In App Maker AdaptiveBlue

December 3rd, 2010 12:13 admin Leave a comment Go to comments

AdaptiveBlue, the developer of social recommendations app GetGlue, has just raised $6 million in new funding, according to an SEC filing. From the looks of the filing, it appears that Time Warner, RRE and Union Square Ventures all participated in the round.

GetGlue allows users can to check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time. With each check-in, users earn points and stickers from GetGlue and other major brands. The app also allows users to rate their favorite shows, movies, music and books and receive personalized suggestions.

You can also share check-ins with your Twitter and Facebook friends, rate lists of popular shows, movies, music and books, receive weekly new releases and customized recommendations, and access existing reviews, clips and ratings for 20 million movies, books and albums.

The startup has struck a number of high profile deals with media companies for branded partnerships including HBO, Fox, Showtime, PBS, TwiT, and Universal Pictures.

And via these partnerships and new mobile offerings, GetGlue has been steadily growing. The startup officially hit 10 million monthly check-ins and ratings in September, up from an average monthly rate of 5 million ratings and check-ins in previous months.

Source: Time Warner Leads $6 Million Round For Media Check-In App Maker AdaptiveBlue

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