eBay Reportedly Goes Shopping, Acquires Milo.com For $75 Million
We’re independently confirming the acquisition, but it would sure make a lot of sense.
The company’s mission is to track every product on every shelf of every (U.S.) store in real-time. It currently covers about 52,000 stores across the United States, delivering search results for some 3 million locally available products.
For eBay, it would be a chance to bridge online commerce with physical, in-store shopping, as Milo is really good at enabling people to find the best price and availability for products they want to buy immediately, offline.
Milo has raised roughly $5 million in venture capital from several early-stage investment firms and a slew of angel investors, including heavy hitters such as Keith Rabois, Kevin Hartz, Jawed Karim, Magid M. Abraham, Brian Pokorny, Aaron Patzer and Chris Dixon, among others.
- Confirmed: Ebay Acquires Milo For $75 Million. Investors Make A Killing.
- eBay Bets On Online To Offline Shopping, Adds Milo’s Local Product Availability To Search
- That Was Quick: eBay Adds Milo Results To Mobile ‘RedLaser’ Apps
- Milo Fetch Allows Local Retailers To Upload Their Inventory To eBay
- Thanks To Milo, eBay Goes Local With Product Inventory Tool GiftsNearby