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Email Prioritization App Unblab Acquired By AOL

December 1st, 2010 12:45 admin Leave a comment Go to comments

It looks like AOL has just acquired email prioritization app Unblab, according to an email sent from Unblab’s founder Eli Holder. The acquisition was also announced on Unblab’s website.

Unblab has built a cloud-based service, called Gtriage, that uses common and user-specific rules to identify and prioritize important email messages. Think of it as attacking the email overload problem from the opposite end of the spectrum as the anti-spam vendors, but using similar technologies.

According to the email sent to user, Holder will be joining the AOL mail team to work on the company’s new email client Project Phoenix. It appears that the acquisition is an acq-hire, as Holder will be the only Unblab employee joining AOL.

Here’s part of the message from the Unblab’s email:

The next saga in the Unblab story will be even bigger, better, and more action-packed; Unblab is now part of AOL and I’ll be joining the AOL Mail team in Palo Alto to work on Project Phoenix (the new AOL Mail).

What does that mean for you (the Gtriage users)? The Gtriage service was shut down as of last night and, since you’re all Gmail users, you’re now stuck with Priority Inbox. Ouch! But don’t worry, Project Phoenix will knock your socks off!

Disclosure: TechCrunch is an AOL property.

Source: Email Prioritization App Unblab Acquired By AOL

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