Report: In-Game Purchases To Blow Mobile Games Revenues Past $11 Billion By 2015
All in all, it’s a fairly conservative prediction in my opinion, but what’s interesting is that the research firm also says in-game purchases will overtake the traditional pay-per-download model, with Apple’s in-app billing mechanism leading the way, as the primary source of monetizing mobile games in about two years (by 2013).
At the same time, Juniper Research acknowledges that, with the ever-increasing amount of apps on all popular platforms (and app stores for that matter), discoverability remains a problem for game developers and publishers alike.
Sounds like an interesting time to be a mobile games developer or publisher, although this quote from the report’s author, Daniel Ashdown, should serve as a big red warning flag:
“Discoverability can be a ‘chicken and egg’ problem: high downloads lead to prominence, but achieving a high number of downloads is largely dependent on already being prominent.
Consequently, a small minority of games achieve very high downloads, whilst the vast majority achieve very small download figures.”
Awkward “video white paper” / interview below:
- Report: Mobile App Market Will Be Worth $25 Billion By 2015 – Apple’s Share: 20%
- Gartner Forecasts Mobile App Store Revenues Will Hit $15 Billion in 2011
- IDC Predicts 183 Billion Mobile App Downloads By 2015, Rise Of In-App Purchasing
- U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014
- Mobile Payments To Triple To $670B By 2015; Digital Goods Will Represent 40% Of Transactions